IRISTools | Digital Marketing

Development

ONLINE SOLUTIONS

We create more effective communications and tools, understanding the information needs of your clients.

Development

– Websites
Corporations, companies, brands and communities.

– Digital sales tools
Online catalogs, digital support in store and to mobile sales force. Detailed information about products and contents that are enriched with multimedia materials.

– Landing pages and microsites
In line with the marketing plan and conversion strategies. Message conceptualization that takes into account the advertising that generated the visit and the user’s behavior within the sales cycle. A/B testing to improve the campaign performance.

– Frontend development
Responsive design and frontend development. Multiple resolutions and strategic reorganization of contents to improve the desktop and mobile user experience.

– Backend development
Content Management System (CMS) Highly expandable and flexible in terms of the information model and categorization. It solves digital publishing needs.

– Software
Campaign, event and contact management.

– Advertising campaigns
Stimulus schedule organized in waves. Writing ads and developing graphic pieces for social media.

– Email marketing solutions.
Message conceptualization and content development according to the business logic.
Customization for various devices, delivery, reporting, return analysis.

– Social media and community.
Strategic content planning. Positioning in your community. Blogs. Design, programming and online setup.

– Online video.
Higher SEO, with much more attractive search results. Tools for improving the relationship between users and your products and services. Enhancing your website’s appeal, increasing the time on page and the number of contacts resulting from your campaigns.

 

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